From: Ben Goertzel (ben@goertzel.org)
Date: Fri Nov 08 2002 - 18:49:14 MST
Slawek wrote:
> Yes, in order to create a message that would resonate with
> people, one needs
> to put a good spin on Singularity. Instead of talking about
> Jupiter Brains,
> Transition Guides, Singularitarianism, or boring AI technical details you
> might just as well say something like "FAI could help to cure cancer and
> aids", "FAI would be helpful in figuring out your material problems", or
> that "FAI could save people from dying". That's basically how the
> nanotechnology gets "sold" to the masses. And since FAI could do nanotech,
> well........ you get the idea.
yes, this is the concept of "good PR."
Unfortunately, although I understand the nature & value of PR, I don't have
much inclination or knack for doing it...
Someone gave an excellent talk on this topic at last year's Extropy or
Foresight conference (my weak human brain can't remember which...). The
speaker pointed out how incredibly lame and unsophisticated the
techno-futurist community is at PR, as compared to the religious Luddite
community.... It's a fact.
We have too many programmers on this list, and not enough PR agents ;-)
-- Ben G
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