From: Keith Henson (firstname.lastname@example.org)
Date: Sun Oct 17 2004 - 06:21:25 MDT
Why Instant Gratification Wins
Brain battle provides insight into consumer behavior
A new discovery has shed light on why we opt for instant gratification
instead of long-term rewards, providing insight into consumer behavior
and new treatments for drug addiction.
The explanation for why we have the mental mechanisms discussed here will
come from evolutionary psychology.
There is nothing like functional MRI to gain "insight" into how minds
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